Sophie’s choice as winner of prestigious design challenge

By Carlos Alba
Local student wins design post

An Edinburgh student has landed a placement at Scotland’s top design agency after winning a challenge to produce a branding and marketing strategy for a range of fruit drinks.

Sophie D’Agostino, 21, from Morningside, devised a mock campaign to launch Kate’s, a new range of healthy fruit drinks for children destined for supermarket shelves.

The former St Thomas of Aquin’s pupil beat off 21 classmates with her successful response to a challenge set by Glasgow-based Good Creative, which involved creating a series of cartoon superhero characters to match the four flavours included in the range.

Her prize is a four month long work experience placement with Good, which is ranked by the Design Business Association (DBA) as the most effective design agency in Scotland and the third most effective in the UK

Sophie, a third year graphic design student, said: “Kate is central to the brand, so I wanted to keep the focus on her. I chose superheroes as I felt children relate really well to them and that it was a nice twist that Kate was acting as the hero of the lunch box world, fighting the evil additives and protecting our children.

“I really enjoyed working with Good Creative and I’m thrilled to have won a placement with them in the summer.”