STV Central Limited is the data controller of your personal data. Our privacy notice tells you what to expect us to do with your personal information.
What information we collect, use, and why
Lawful bases and data protection rights
Where we get personal information from
What information we collect, use, and why: We collect or use the following information for direct marketing purposes only:
Email address, marketing preference, and records of consent - to send you emails.
Statistical information – to record how many emails we’ve sent to you (e.g. click through).
Lawful bases and data protection rights: Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. The lawful basis may affect your data protection rights which are set out in brief below.
Our lawful bases for collecting or using personal information for marketing purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Your data protection rights:
Your right of access - you have the right to ask us for copies of your personal information.
Your right to rectification - you have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
Your right to erasure - you have the right to ask us to delete your personal information.
Your right to restriction of processing - you have the right to ask us to limit how we can use your personal information.
Your right to object to processing – you have the right to object to processing of your personal data.
Your right to data portability - you have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
Your right to withdraw consent – when we use consent as our lawful basis you have the right to withdraw your consent at any time.
If you make a data rights request we must respond to you without undue delay and in any event within one month. To withdraw your consent, please contact our viewer engagement team at enquiries@stv.tv. To make any other data protection rights request, other than to withdraw your consent, please contact our privacy team at privacyteam@stv.tv.
Where we get personal information from: We collect information directly from you.
How long we keep information: We will retain your information for the duration of the 2026 World Cup and will delete it securely within two weeks of the final game. We will delete it earlier if you ask us to do so.
How to complain: If you have any concerns about our use of your personal data, you can make a complaint to us by contacting the privacy team using the contact details below. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. The ICO email address is: https://www.ico.org.uk/make-a-complaint.
How to contact us: If you have any questions about this Privacy Policy, would like to exercise any of your legal rights, or if you have any concerns about the handling of your personal data, please contact our privacy team using the details set out below.
Email: privacyteam@stv.tv
Post: Privacy Team. STV Central Limited, Pacific Quay, Glasgow, G51 1PQ
Version: April 2026